Melody Pohla
is a designer who cares about big ideas.
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Tony's Ride

Melody Pohla - Tony's Ride

 

Tony's Ride

 

To raise money for St. Jude Children’s Research Hospital, Tony Bronzell rode his bicycle from Florida to California. We created print, social media, and digital collateral to help spread the word. Working in tandem with the Domino’s corporate team, we helped generate funds for the kids who are currently fighting cancer at St. Jude’s.

 
 
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Half letter flyers were handed out with every pizza order.

An accompanying promotional flyer was displayed right next to our open sign.

A 2 page spread was posted in the local Mokena Patch.

Coca-Cola was kind enough to donate a bike to us to raffle off.


We created two social media gallery posts to promote the ride and encourage store sales.


We also created a promotional website in order to drive traffic to the donation page.

We also created a promotional website in order to drive traffic to the donation page.


Him and I spent a morning doing a promotional photo shoot that helped us create the social media posts, coupon spreads for a book, and assets to populate the website.