Melody Pohla
is a designer who cares about big ideas.
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Overfished

Melody Pohla - Overfished

 

Overfished

 

Overfished would be a segmented documentary series that sheds more light on the overfishing of our oceans, illegal whaling and shark hunting, fish farming, etc. Like farm-to-table documentaries about the farming of cows, chickens, and pigs, it’s going to have a purely objective tone in the way that it’s edited and shot. Interjections of interviews of professionals, gritty and true B-roll, and on-location interviews would be the bulk of the show, exposing dangerous practices and interesting information for the viewing of the general public.

 
 

 

An accompanying poster series to promote the documentary were also created. They focused on relating to common things that we experience, since it’s hard to fathom the issues of overfishing if you’re not in that space. The jarring imagery and hand-lettering lend to the identity of the piece.