As an online quarterly clothing subscription and boutique store, Hell Yeah has no problem appealing to the niche of people who don’t give a damn and don’t care if anyone knows about it. Selling a range of new-age goth products, the majority of the apparel is black. Sharpie art has a major influence on the brand, and it lends the “in your face” attitude just as well.
The constructed monthly box contains 3 articles of clothing, all wrapped in an environmentally-friendly paper rather than plastic. A hand-written thank you would be placed on an insert on top, giving the shipment a personal feel.