Melody Pohla
is a designer who cares about big ideas.
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Hell Yeah

Melody Pohla - Hell Yeah

 

Hell Yeah

 

As an online quarterly clothing subscription and boutique store, Hell Yeah has no problem appealing to the niche of people who don’t give a damn and don’t care if anyone knows about it. Selling a range of new-age goth products, the majority of the apparel is black. Sharpie art has a major influence on the brand, and it lends the “in your face” attitude just as well.

 
 
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The constructed monthly box contains 3 articles of clothing, all wrapped in an environmentally-friendly paper rather than plastic. A hand-written thank you would be placed on an insert on top, giving the shipment a personal feel.